Nicky Mayhew, managing director of Crucial Services, was co-founder and joint managing director of On Line Broadcasting for some fifteen years.  She has more than two decades of experience advising companies, charities, governments, NGOs and other organisations on getting their message and personalities on air through live and recorded TV, video and audio.

Nicky has worked extensively in Europe, the Middle East, Africa, Asia, the USA and South America, producing live and recorded TV, video and radio for clients including A1 Grand Prix, Absa, Eskom, Etihad Airways, Gold Fields, JCB, Motorola, the National Guard Hospital in Riyadh, Orange, PricewaterhouseCoopers, Royal Bank of Scotland, Superleague Formula, WWF and Zurich Financial Services.  Projects have often involved working with CEOs, sports celebrities (ranging from David Beckham to Kimi Raikkonen and Jenson Button), senior politicians, statesmen and members of ruling families.

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